One of the most searched concepts in SEO is the top ranking keywords. What are the most searched keywords in Google? What are the keywords that advertisers are willing to pay the highest price for?
One free tool that you can use to find these words is the Google Adwords Keyword Tool
As you learn to use it, you will learn that it can also be a helpful brainstorming tool.
Go to: Keyword Tool External (top ranking keywords)
https://adwords.google.com/select/KeywordToolExternal
Select you language and country and the phrase that you would like to audit.
Where it says, Columns to display, select “View All”
Where it says, Match Type, select “exact”.
Take a look at the results. In my example, the highest pay per click phrase is:
“pay per click optimization”, paying $49,62. The other phrases that follow are:
[pay per click optimization] AR$49.62
[google search engine optimization] AR$49.23
[pay per click online positioning] AR$46.03
[high search engine rankings] AR$45.63
[search engine optimization cost] AR$44.53
[high search engine ranking optimization] AR$42.26
[high search engine ranking positioning] AR$41.86
[search engines] AR$4.44
[ranking schools] AR$4.41
[search engine placement companies] AR$39.92
[higher search engine placement] AR$39.49
[guaranteed top search engine ranking] AR$39.48
[search marketing] AR$39.25
[high search engine ranking] AR$38.84
[search engine marketing] AR$38.61
[search engine ranking services] AR$37.31
[search engine placement internet advertising] AR$36.72
[pay per click] AR$36.35
[website optimization] AR$34.68
[guaranteed search engine ranking] AR$34.63
[internet search engine placement] AR$34.21
[search engine optimization] AR$32.85
[pay per click promotion] AR$32.79
[improved search engine placement] AR$32.74
[best seo] AR$32.72
[search engine optimisation software] AR$31.69
Based on the results, you can organize the content of your post or site accordingly.
You can easily export the results to an excel sheet.
Try different words and phrases to see how it works and get familiar with this free online tool.
Any questions? Don´t hesitate to ask.
The very best, how to improve search engine ranking technique is to have unique content. This is the gold standard for search engine optimization. Now you don't have to always have 100% unique content, but you will have better search engine rankings if you have content that is directly related to the search terms you previously picked out.
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